The Digital Cleanup Day (ex. Cyber World CleanUp Day) is a day of awareness on the
environmental footprint of digital technology. The objective of CyberWCUD is to create the
conditions for a global awareness of the environmental impact of digital
technology by deploying a responsible, federative and convivial digital
awareness action that allows us to concretely take the first step: on
the one hand, by cleaning up our data and, on the other hand, by
offering a second life to our digital equipment. Citizens, Companies,
Associations, Schools, Communities, join the movement!
The Digital Cleanup Day (ex. Cyber World CleanUp Day) is an initiative of Kevin GUERIN launched in 2020 with
the simple idea of allowing every user to take concrete action on his or
her environmental footprint linked to digital technology by cleaning up
their data! The combination of the technical expertise of the Institute for Sustainable IT and the mobilisation capacity of World CleanUp Day France, gives a singular resonance to the operation
allowing to raise awareness of the issues of Responsible Digital through
action. Digital Cleanup Day (ex. Cyber World CleanUp Day) takes place on the 3rd Saturday of
March every year.
The Digital Cleanup Day (ex. Cyber World CleanUp Day)
aims at gathering at least 3.5 million citizens, i.e. 5% of the world
population, on thousands of virtual clean-up sites in France.
This movement belongs to all of us. Our role is to promote this day
as festive, positive, educational, a way of seeing things differently to
understand how to take care of our digital equipment to extend its life
and do something for the Planet.
Raising awareness of the environmental footprint of digital technologies
Digital Cleanup Day (ex. Cyber World CleanUp Day) aims to raise awareness of the growing environmental impact of digital technology.
Files that are no longer usable or obsolete on our equipment take up disk space.
If they consume energy unnecessarily, they also and above all lead to
a faster renewal of our equipment or the purchase of new equipment to
This rebound effect of storage is particularly impactful for the planet.
Preserving the Planet
For several years now, global digital traffic has been
growing rapidly and the amount of data passing through networks is
To preserve the planet, we need to better understand how to take care of our equipment.
Involving all stakeholders
Because we are all concerned by the degradation of our
environment, we invite all actors: schools, associations, companies,
communities, citizens to act by participating in the international day of Digital Cleanup Day
With more than 20 years of experience in IT and a generalist profile, Kevin has been interested in the environmental impact of IT since 2007 and founded ASVOLA in 2017 to combine digital transition and ecology.
Kevin raises awareness of environmental, social and economic issues related to technologies. Kevin is a speaker and trainer to generate awareness and provide the keys to action. He wants to allow everyone to take ownership of the subject and initiating the reduction of its impact on their own scale. Kevin is himself Sustainable IT certifed.
The association World Cleanup Day –
France was founded in March 2017 by a group of citizens to promote World
Cleanup Day on our territory. It is accredited by the Let’s Do It!
movement as well as by a brand license. That’s it!
World Cleanup Day is a global movement, launched by the non-profit
Let’s Do It Fundation, which aims to fight litter pollution through
citizen clean-ups. Let’s Do It! World is an accredited member of the
United Nations Environment Programme. For the past few years, all
national clean-ups have taken place on the same date, the third weekend
The Institute for Sustainable IT
(ISIT / INR) is a think tank created in 2018 and aims to be a place of
reflection on the three key issues of Sustainable IT: reducing the
environmental footprint of digital technology and its other negative
impacts from both a social and economic point of view, the capacity of
digital technology to reduce humanity’s environmental footprint and to
solve many societal and economic problems, and the creation of
sustainable value and responsible innovation via digital technology in
order to achieve e-inclusion for all.