What is Digital Cleanup Day ?

The Digital Cleanup Day (ex. Cyber World CleanUp Day) is a day of awareness on the environmental footprint of digital technology. The objective of CyberWCUD is to create the conditions for a global awareness of the environmental impact of digital technology by deploying a responsible, federative and convivial digital awareness action that allows us to concretely take the first step: on the one hand, by cleaning up our data and, on the other hand, by offering a second life to our digital equipment. Citizens, Companies, Associations, Schools, Communities, join the movement!

The Digital Cleanup Day (ex. Cyber World CleanUp Day) is an initiative of Kevin GUERIN launched in 2020 with the simple idea of allowing every user to take concrete action on his or her environmental footprint linked to digital technology by cleaning up their data!
The combination of the technical expertise of the Institute for Sustainable IT and the mobilisation capacity of World CleanUp Day France, gives a singular resonance to the operation allowing to raise awareness of the issues of Responsible Digital through action. Digital Cleanup Day (ex. Cyber World CleanUp Day) takes place on the 3rd Saturday of March every year.

The Cyber World CleanUp Day has become international and carried by Let’s Do It World Association under the name Digital Cleanup Day.

Reason for existence


Our Mission

Mobilising to create a collective momentum

The Digital Cleanup Day (ex. Cyber World CleanUp Day) aims at gathering at least 3.5 million citizens, i.e. 5% of the world population, on thousands of virtual clean-up sites in France.

This movement belongs to all of us. Our role is to promote this day as festive, positive, educational, a way of seeing things differently to understand how to take care of our digital equipment to extend its life and do something for the Planet.

Raising awareness of the environmental footprint of digital technologies

Digital Cleanup Day (ex. Cyber World CleanUp Day) aims to raise awareness of the growing environmental impact of digital technology.
Files that are no longer usable or obsolete on our equipment take up disk space.

If they consume energy unnecessarily, they also and above all lead to a faster renewal of our equipment or the purchase of new equipment to store more.

This rebound effect of storage is particularly impactful for the planet.

Preserving the Planet

For several years now, global digital traffic has been growing rapidly and the amount of data passing through networks is exponential.

To preserve the planet, we need to better understand how to take care of our equipment.

Involving all stakeholders

Because we are all concerned by the degradation of our environment, we invite all actors: schools, associations, companies, communities, citizens to act by participating in the international day of Digital Cleanup Day

The founder

Kevin Guerin

With more than 20 years of experience in IT and a generalist profile, Kevin has been interested in the environmental impact of IT since 2007 and founded ASVOLA in 2017 to combine digital transition and ecology.

Kevin raises awareness of environmental, social and economic issues related to technologies. Kevin is a speaker and trainer to generate awareness and provide the keys to action. He wants to allow everyone to take ownership of the subject and initiating the reduction of its impact on their own scale. Kevin is himself Sustainable IT certifed.

French co-sponsoring associations from 2020-2022

In France, Digital CleanUp Day is co-sponsored by World Cleanup Day – France (WCD) and Institute for Sustainable IT (INR) so each association brings its expertise to the program.

World Cleanup Day – France

The association World Cleanup Day – France was founded in March 2017 by a group of citizens to promote World Cleanup Day on our territory. It is accredited by the Let’s Do It! movement as well as by a brand license. That’s it!

World Cleanup Day is a global movement, launched by the non-profit Let’s Do It Fundation, which aims to fight litter pollution through citizen clean-ups. Let’s Do It! World is an accredited member of the United Nations Environment Programme. For the past few years, all national clean-ups have taken place on the same date, the third weekend in September.

Institute for Sustainable IT (ISIT / INR)

The Institute for Sustainable IT (ISIT / INR) is a think tank created in 2018 and aims to be a place of reflection on the three key issues of Sustainable IT: reducing the environmental footprint of digital technology and its other negative impacts from both a social and economic point of view, the capacity of digital technology to reduce humanity’s environmental footprint and to solve many societal and economic problems, and the creation of sustainable value and responsible innovation via digital technology in order to achieve e-inclusion for all.


Co-sponsoring organisations around the world

The Cyber World CleanUp Day is now global under the name of "Digital Cleanup Day" and sponsorded by Let’s Do It World NGO to facilitate its international deployment

Let’s Do It World

Let’s do it World is based in Estonia. It federates and coordinates the organisations in each country that promote the day.

Let's Do It

International of Sustainable IT Switzerland and Belgium

Sustainable IT is now international with the Belgian and Swiss Institutes for Sustainable IT, joining the initiative for this 3rd edition !

World Cleanup Day Germany

World Cleanup Day Germany is the organisation who promote this day in Germany

Let's Do It

To add your country in this list, send an email to contact@cyberworldcleanupday.fr